In recent years, tourism has undergone a profound transformation: travel is no longer just a journey, but a real experience. Contemporary travellers seek authenticity, contact with nature and stories to live and tell. In this scenario, experientiality becomes the heart of the tourism offer and a strategic asset to attract, engage and retain customers. But how does one monetise an experience? And how can sharing mobility, combined with customised itineraries, transform traditional hospitality into a sustainable and profitable ecosystem?
The answer is HopOnMobility: an all-in-one IoT platform designed for accommodation facilities and bike and ebike rental operators, who want to offer an intelligent mobility service with a automated rental and perfectly integrated with the territory.
Monetising the experience: a new business model
Experiential tourism is now a mature and growing market. According to the 2024 Cycling Tourism Report by ISNART and Legambiente, cycling tourism alone generated over 5.5 billion euros in Italy, with average stays between 7 and 13 nights. We are talking about a complete supply chain that goes beyond cycling, including hospitality, catering, local crafts and soft mobility.
Cycle tourism generated more than EUR 5.5 billion in Italy, with average stays between 7 and 13 nights.
For hotels, agritourisms and rental companies, this represents a real opportunity to diversify and increase revenues by offering smart services such as the automated rental of electric vehicles. Hop On Mobility makes it possible to turn every vehicle - be it bike, ebike or scooter - into an experiential touch point and a direct source of income.
From vehicle to journey: the value of customisation
One of the strengths of Hop On Mobility is the creation of customised routes: geo-localised themed itineraries enriched with cultural, naturalistic and gastronomic points of interest. The operator can monetise in two ways:
- Direct sales of experiences via customised app.
- Partnerships with local activities that pay to be included in the suggested routes.
The bike hire and the e-bike rentalThanks to the digitisation of the experience, they become tools to tell the story of the territory, enriching the customer's journey and creating economic value.
Thanks to the digitisation of the experience, the bike hire and the e-bike rental become tools to tell the story of the region, enriching the customer journey and creating economic value.
One platform, infinite business scenarios
Hop On Mobility offers a turnkey solution for hotels, B&Bs and agritourisms, which can offer bikes and e-bikes available 24/7, without operational burden on staff. The system of automated rental manages bookings, vehicle release, payments and maintenance.
Hop On Mobility offers a turnkey solution for hotels, B&Bs and agritourisms, which can offer bikes and e-bikes available 24/7, without operational burden on staff.
For renters, the platform represents a shift from manual to centralised management, with intelligent dashboards, real-time alerts and advanced reporting. Result: more efficiency, less costs, more profits.
Automated rental and experiential tourism: the numbers
The 8th National Sharing Mobility Report 2024 shows a healthy sector with a turnover of 178 million euro and over 81,000 shared vehicles, of which 95% are zero-emission vehicles. The bike sharingis expected to grow by 22% in 2025. In this context, Hop On Mobility becomes a technology enabler for access to the shared mobility market also by small and medium-sized facilities.
Digitising local identity
Hop On Mobility digitises the local tourism offer, integrating storytelling and geolocalisation. Here are some examples:
- An agritourism in Tuscany can propose a tour in e-bike between vineyards and cellars.
- A hotel on the Amalfi Coast can offer panoramic tours by electric scooter.
- A B&B on the lake can propose slow circuits in bikebetween parks and km 0 restaurants.
All these proposals can be managed from a single customisable app, facilitating the promotion and booking of experiences.
Marketing and engagement: why it works
HopOnMobility's approach exploits effective marketing levers: curiosity, emotion and a sense of autonomy. Geolocalised, multisensory and authentic experiences activate multiple brain areas, increasing the propensity to spend.
Concrete benefits for hirers and facilities
For accommodation facilities:
- Increase in average length of stay.
- Increase in per capita expenditure.
- Positive reviews related to the experience.
- Diversification of revenues with local routes and partnerships.
For renters:
- Cutting costs thanks to automated rental.
- Increase in average vehicle use.
- New revenues through the sale of integrated experiences with the territory.
A new culture of hospitality
HopOnMobility is much more than a platform: it is a vision of sustainable, digital and territorial travel. In a world where authenticity and responsibility are increasingly in demand, it offers hirers and facilities the opportunity to become protagonists of experiential tourism.
HopOnMobilty offers a complete and integrated ecosystem which includes a management platform for desktop and mobile, aapps for end users capable of showing customised points of interest, routes and maps, based on preferences, thanks to artificial intelligence. We guarantee the compatibility with IoT devices and third-party hardware.
