{"id":1943,"date":"2025-10-31T10:36:20","date_gmt":"2025-10-31T09:36:20","guid":{"rendered":"https:\/\/new.hoponmobility.com\/?p=1943"},"modified":"2025-10-31T10:37:30","modified_gmt":"2025-10-31T09:37:30","slug":"etriko-punta-su-hoponmobility","status":"publish","type":"post","link":"https:\/\/www.hoponmobility.com\/en\/etriko-punta-su-hoponmobility\/","title":{"rendered":"When industry meets vision: Etriko bets on HopOnMobility"},"content":{"rendered":"

In un\u2019epoca in cui l\u2019innovazione corre veloce e la mobilit\u00e0 sostenibile \u00e8 diventata non solo una necessit\u00e0, ma una vera e propria frontiera di sviluppo industriale e culturale, alcune scelte raccontano molto pi\u00f9 di una semplice strategia commerciale. \u00c8 il caso della <\/span>partnership between Etriko and HopOnMobility<\/b>, un\u2019alleanza che, da subito, ha fatto parlare di s\u00e9 per la combinazione inedita di solidit\u00e0 industriale e slancio tecnologico. Non si tratta soltanto dell\u2019incontro tra un colosso della manifattura italiana e una startup dell\u2019IoT: qui si gioca una partita ben pi\u00f9 ambiziosa, che riguarda il futuro stesso della micromobilit\u00e0 condivisa.<\/span><\/p>\n

Una storia industriale lunga cinquant\u2019anni<\/b><\/h2>\n

To understand the value of this alliance, one must start from the roots: <\/span>SKG Italy<\/b>, la holding a cui fa capo Etriko, \u00e8 una realt\u00e0 familiare con oltre <\/span>cinquant\u2019anni di storia manifatturiera alle spalle<\/b>, fondata a Parma e oggi leader nella componentistica per l\u2019automotive. I suoi clienti sono nomi come: <\/span>Volkswagen, Audi, Porsche, Valeo<\/b>, solo per citarne alcuni. Produce battery cooler, filtri, componenti per l\u2019aria condizionata e ha una portata di fornitura che tocca circa il 90% delle auto in Europa.<\/span><\/p>\n

Ma c\u2019\u00e8 di pi\u00f9: SKG \u00e8 una multinazionale in piena regola, che ha saputo diversificare senza disperdere. Bruciatori a infrarossi per Weber, batterie al piombo per il mercato nautico e automobilistico, persino l\u2019invenzione del \u201cRolly\u201d, <\/span>lo spazzolino pi\u00f9 piccolo al mondo<\/b>, venduto anche con licenze Disney e Marvel. Eppure, nel pieno della sua maturit\u00e0 industriale, SKG ha deciso di guardare al futuro. Cos\u00ec nasce <\/span>Etriko<\/b>, la sua divisione di micromobilit\u00e0 elettrica.<\/span><\/p>\n

Etriko: la mobilit\u00e0 elettrica con il DNA dell\u2019ingegneria italiana<\/b><\/h2>\n

La visione alla base di Etriko \u00e8 chiara: affrontare la micromobilit\u00e0 elettrica non come un trend passeggero, ma come una <\/span>strategic vertical<\/b>, dotata di una propria identit\u00e0 e cultura produttiva. Non si tratta di importare scooter dalla Cina e \u201cbrandizzarli\u201d: Etriko <\/span>designs and manufactures<\/b>. L\u2019approccio, come afferma <\/span>Alessandro Fontanesi<\/b>, Brand Manager dell\u2019azienda, \u00e8 \u201cun po\u2019 all\u2019antica\u201d: prima ancora di lanciare un prodotto, <\/span>\u201cabbiamo gi\u00e0 i pezzi di ricambio in casa\u201d<\/b>, perch\u00e9 il servizio post-vendita \u00e8 parte integrante dell\u2019affidabilit\u00e0.<\/span><\/p>\n

Ma la vera cifra distintiva di Etriko \u00e8 il design. Gli scooter <\/span>Riviera<\/b>, <\/span>Bellaggio<\/b> and <\/span>Venus<\/b> are not mere vehicles: they are <\/span>hints of the Italian dolce vita<\/b>, ispirati agli anni \u201950, con linee che evocano Lambretta, Rumi, Ducati. Non \u00e8 nostalgia, \u00e8 neuromarketing: un design \u201camico\u201d, che genera fiducia e abbassa la soglia dell\u2019adozione tecnologica.<\/span><\/p>\n

\u201c<\/span>Il nostro Venere ha gi\u00e0 200 km di autonomia e prestazioni elevate<\/span><\/i>,\u201d spiega Fontanesi. \u201c<\/span>Ma per offrire un vero plus ai nostri partner, serviva qualcosa in pi\u00f9: una piattaforma digitale avanzata. E l\u00ec entra in gioco HopOnMobility.<\/span><\/i>\u201d<\/span><\/p><\/blockquote>\n

HopOnMobility: la startup che parla in codice… con la chiave inglese in mano<\/b><\/h2>\n

Dall\u2019altra parte della sinergia, c\u2019\u00e8 <\/span>HopOnMobility<\/b>, an Italian start-up with a <\/span>IoT platform<\/b> pensata per rivoluzionare la gestione delle flotte leggere. Con un approccio che unisce tecnologia, esperienza sul campo e attenzione al business B2B, HopOnMobility \u00e8 ben pi\u00f9 di un fornitore di software: \u00e8 <\/span>a digital transformation partner<\/b> for anyone operating scooters, e-bikes or electric scooters.<\/span><\/p>\n

\"Nadia<\/p>\n

\u201c<\/span>Per noi, questa collaborazione con Etriko \u00e8 un riconoscimento importante,<\/span><\/i>\u201d afferma <\/span>Nadia Mangiavacchi<\/b>, CEO di HopOnMobility. \u201c<\/span>Avere la fiducia di un\u2019azienda come SKG Italia significa che le nostre soluzioni IoT sono percepite come solide, scalabili, affidabili.<\/span><\/i>\u201d<\/span><\/p><\/blockquote>\n

La piattaforma HopOn non si limita a gestire noleggi e prenotazioni: \u00e8 <\/span>a complete digital ecosystem<\/b>which enables real-time vehicle monitoring, intelligent alerts, geolocation, route optimisation and access to <\/span>strategic data and customised KPIs<\/b>. The whole, with <\/span>keyless management<\/b>, compatibilit\u00e0 multi-veicolo, e perfino la possibilit\u00e0 di offrire <\/span>percorsi turistici personalizzati grazie all\u2019Intelligenza Artificiale<\/b>.<\/span><\/p>\n

<\/h2>\n

La scintilla: un incontro, un\u2019intuizione, una visione condivisa<\/b><\/h2>\n

La scintilla \u00e8 scoccata all\u2019<\/span>EICMA<\/b>, la pi\u00f9 importante fiera della mobilit\u00e0 in Europa. Nadia Mangiavacchi, fondatrice e mente visionaria di HopOnMobility, nota lo scooter Venere e riconosce subito il potenziale per il mercato delle flotte.<\/span><\/p>\n

\u201c<\/span>Non \u00e8 solo bello<\/span><\/i>,\u201d racconta, \u201c<\/span>ma \u00e8 <\/span><\/i>well built, designed to last<\/i><\/b>, con un\u2019ottima autonomia reale. Perfetto per chi vuole gestire una flotta turistica o aziendale.<\/span><\/i>\u201d L\u2019approccio colpisce anche Etriko: i ragazzi di questa startup non sono i classici nerd da laboratorio, ma gente che <\/span>\u201clavora con la chiave inglese in mano.\u201d<\/b> And that, in the world of vehicles, matters.<\/span><\/p>\n

\u201c<\/span>The thing that convinced us,<\/span><\/i>\u201d racconta ancora Fontanesi, \u201c<\/span>\u00e8 che in HopOnMobility non ti dicono mai: ‘non si pu\u00f2 fare’. Ti dicono: ‘proviamoci’. Questo \u00e8 l\u2019approccio che cercavamo. Perch\u00e9 nel nostro settore, ogni ostacolo \u00e8 un\u2019occasione per innovare<\/span><\/i>.\u201d<\/span><\/p>\n

Projects in the field: tourism, fleets and smart hotels<\/b><\/h2>\n

La sinergia ha gi\u00e0 prodotto risultati concreti. I modelli <\/span>Riviera<\/b>, <\/span>Bellaggio<\/b> and <\/span>Venus<\/b> have been <\/span>engineered with HopOnMobility systems<\/b>, e sono attualmente in circolazione. Un primo test \u00e8 partito sul Lago Maggiore: una flotta che gestisce barche e scooter elettrici in sharing, completamente integrata con la piattaforma IoT.<\/span><\/p>\n

Per Etriko, il focus ora \u00e8 chiaro: <\/span>tourism and the hotel sector<\/b>. L\u2019obiettivo per il 2026 \u00e8 portare scooter intelligenti in hotel, campeggi e resort in Italia e all\u2019estero, offrendo <\/span>turnkey packages<\/b>: veicolo pi\u00f9 software, gi\u00e0 pronti per l\u2019uso.<\/span><\/p>\n

\u201c<\/span>With HopOnMobility<\/span><\/i>,\u201d spiega Mangiavacchi, \u201c<\/span>offriamo alle strutture ricettive la possibilit\u00e0 di diventare <\/span><\/i>hub di mobilit\u00e0 sostenibile<\/i><\/b>, generando nuove fonti di reddito attraverso l\u2019offerta di esperienze turistiche, partnership con attivit\u00e0 locali e itinerari personalizzati.<\/span><\/i>\u201d<\/span><\/p>\n

<\/h2>\n

La nuova frontiera della micromobilit\u00e0: dalla meccanica all’intelligenza artificiale<\/b><\/h2>\n

Quello che emerge da questa collaborazione \u00e8 un cambio di paradigma. Non \u00e8 pi\u00f9 sufficiente produrre un buon veicolo: <\/span>you need to make it smart, connected, manageable<\/b>. And it must be done with <\/span>proprietary technology<\/b>scalable, designed for the real world.<\/span><\/p>\n

HopOnMobility riesce a rispondere a queste esigenze, integrandosi perfettamente con i valori di Etriko: qualit\u00e0, servizio, affidabilit\u00e0. E viceversa, Etriko permette a una giovane startup di dimostrare che la sua tecnologia pu\u00f2 funzionare <\/span>on a large scale<\/b>on mid- to high-end products designed to last.<\/span><\/p>\n

\u201c<\/span>Our aim,<\/span><\/i>\u201d conclude Nadia Mangiavacchi, \u201c<\/span>non \u00e8 solo semplificare la gestione delle flotte. \u00c8 <\/span><\/i>enhancing the territory<\/i><\/b>, rendere il turismo pi\u00f9 intelligente, pi\u00f9 sostenibile e pi\u00f9 coinvolgente. La micromobilit\u00e0 \u00e8 un\u2019opportunit\u00e0 enorme, se gestita con criterio\u201d<\/span><\/i>.<\/span><\/p>\n

An Italian school case of bottom-up innovation<\/b><\/h2>\n

La scelta di Etriko di puntare su HopOnMobility \u00e8 un segnale chiaro: anche le grandi aziende possono (e devono) <\/span>aprire le porte all\u2019innovazione esterna<\/b>, se vogliono rimanere competitive. Ma \u00e8 anche una lezione per le startup: la credibilit\u00e0 non si costruisce solo con i pitch, ma <\/span>in the field, with greasy hands and brains switched on.<\/b><\/p>\n

Insieme, queste due realt\u00e0 italiane stanno tracciando una rotta concreta e ambiziosa per la mobilit\u00e0 del futuro: una rotta fatta di <\/span>beautiful, intelligent vehicles ready to explore the world<\/b>. A route, finally, all Italian.<\/span><\/p>\n

A new culture of hospitality<\/h2>\n

HopOnMobility is much more than a platform: it is a vision of sustainable, digital and territorial travel. In a world where authenticity and responsibility are increasingly in demand, it offers hirers and facilities the opportunity to become protagonists of experiential tourism.<\/span><\/p>\n

HopOnMobilty offers a complete and integrated ecosystem<\/strong>\u00a0which includes a\u00a0management platform<\/strong>\u00a0for desktop and mobile, aapps for end users<\/strong>\u00a0capable of showing customised points of interest, routes and maps, based on preferences, thanks to artificial intelligence. We guarantee the\u00a0compatibility with IoT devices and third-party hardware.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

In un\u2019epoca in cui l\u2019innovazione corre veloce e la mobilit\u00e0 sostenibile \u00e8 diventata non solo una necessit\u00e0, ma una vera e propria frontiera di sviluppo industriale e culturale, alcune scelte raccontano molto pi\u00f9 di una semplice strategia commerciale. \u00c8 il caso della partnership tra Etriko e HopOnMobility, un\u2019alleanza che, da subito, ha fatto parlare di […]<\/p>\n","protected":false},"author":4,"featured_media":1950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,29],"tags":[],"class_list":["post-1943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-histories","category-micromobilita"],"yoast_head":"\nQuando l\u2019industria incontra la visione: Etriko punta su HopOnMobility - Hop On Mobility<\/title>\n<meta name=\"description\" content=\"Hop On Mobility digitalizza l\u2019offerta turistica locale, integrando storytelling, geolocalizzazione e scoperta del territorio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoponmobility.com\/en\/etriko-punta-su-hoponmobility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quando l\u2019industria incontra la visione: Etriko punta su HopOnMobility - 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