{"id":1914,"date":"2025-10-08T19:30:12","date_gmt":"2025-10-08T17:30:12","guid":{"rendered":"https:\/\/new.hoponmobility.com\/?p=1914"},"modified":"2025-10-09T11:36:19","modified_gmt":"2025-10-09T09:36:19","slug":"la-scoperta-del-territorio-e-la-monetizzazione-dellexperience","status":"publish","type":"post","link":"https:\/\/www.hoponmobility.com\/en\/la-scoperta-del-territorio-e-la-monetizzazione-dellexperience\/","title":{"rendered":"La scoperta del territorio e la monetizzazione dell’experience"},"content":{"rendered":"

In recent years, tourism has undergone a profound transformation: travel is no longer just a journey, but a real experience. Contemporary travellers seek authenticity, contact with nature and stories to live and tell. In this scenario, experientiality becomes the heart of the tourism offer and a strategic asset to attract, engage and retain customers. But how does one monetise an experience? And how can sharing mobility, combined with customised itineraries, transform traditional hospitality into a sustainable and profitable ecosystem?<\/span><\/p>\n

The answer is HopOnMobility: an all-in-one IoT platform designed for accommodation facilities and bike and ebike rental operators, who want to offer an intelligent mobility service with a <\/span>automated rental<\/b> and perfectly integrated with the territory.<\/span><\/p>\n

Monetising the experience: a new business model<\/h2>\n

Experiential tourism is now a mature and growing market. According to the 2024 Cycling Tourism Report by ISNART and Legambiente, cycle tourism alone generated over 5.5 billion euros in Italy, with average stays between 7 and 13 nights. We are talking about a complete supply chain that goes beyond cycling, including hospitality, catering, local crafts and soft mobility.<\/span><\/p>\n

Cycle tourism generated more than EUR 5.5 billion in Italy, with average stays between 7 and 13 nights.<\/span><\/p><\/blockquote>\n

For hotels, agritourisms and rental companies, this represents a real opportunity to diversify and increase revenues by offering smart services such as the <\/span>automated rental<\/b> of electric vehicles. Hop On Mobility makes it possible to turn every vehicle - be it bike, ebike or scooter - into an experiential touch point and a direct source of income.<\/span><\/p>\n

From vehicle to journey: the value of customisation<\/h2>\n

One of the strengths of Hop On Mobility is the creation of customised routes: geo-localised themed itineraries enriched with cultural, naturalistic and gastronomic points of interest. The operator can monetise in two ways:<\/span><\/p>\n

    \n
  • Direct sales of experiences via customised app.<\/span><\/li>\n
  • Partnerships with local activities that pay to be included in the suggested routes.<\/span><\/li>\n<\/ul>\n

    The <\/span>bike hire<\/b> and the <\/span>e-bike rental<\/b>Thanks to the digitisation of the experience, they become tools to tell the story of the territory, enriching the customer's journey and creating economic value.<\/span><\/p>\n

    Thanks to the digitisation of the experience, the bike hire<\/b> and the e-bike rental<\/b> become tools to tell the story of the region, enriching the customer journey and creating economic value.<\/span><\/p><\/blockquote>\n

    One platform, infinite business scenarios<\/h2>\n

    Hop On Mobility offers a turnkey solution for hotels, B&Bs and agritourisms, which can offer bikes and e-bikes available 24\/7, without operational burden on staff. The system of <\/span>automated rental<\/b> manages bookings, vehicle release, payments and maintenance.<\/span><\/p>\n

    Hop On Mobility offers a turnkey solution for hotels, B&Bs and agritourisms, which can offer bikes and e-bikes available 24\/7, without operational burden on staff.<\/span><\/p><\/blockquote>\n

    For renters, the platform represents a shift from manual to centralised management, with intelligent dashboards, real-time alerts and advanced reporting. Result: more efficiency, less costs, more profits.<\/span><\/p>\n

    Automated rental and experiential tourism: the numbers<\/h2>\n

    The 8th National Sharing Mobility Report 2024 shows a healthy sector with a turnover of 178 million euro and over 81,000 shared vehicles, of which 95% are zero-emission vehicles. The <\/span>bike sharing<\/b>is expected to grow by 22% in 2025. In this context, Hop On Mobility becomes a technology enabler<\/strong> for access to the shared mobility market also by small and medium-sized facilities.<\/span><\/p>\n

    Digitising local identity<\/h2>\n

    Hop On Mobility digitises the local tourism offer, integrating storytelling and geolocalisation. Here are some examples:<\/span><\/p>\n

      \n
    • An agritourism in Tuscany can propose a tour in <\/span>e-bike<\/b> between vineyards and cellars.<\/span><\/li>\n
    • A hotel on the Amalfi Coast can offer panoramic tours by electric scooter.<\/span><\/li>\n
    • A B&B on the lake can propose slow circuits in <\/span>bike<\/b>between parks and km 0 restaurants.<\/span><\/li>\n<\/ul>\n

      All these proposals can be managed from a single customisable app, facilitating the promotion and booking of experiences.<\/span><\/p>\n

      \"Scoperta
      One of Hop On Mobility's strengths is the creation of customised routes: themed geo-localised itineraries, enriched with cultural, naturalistic and gastronomic points of interest.<\/span><\/figcaption><\/figure>\n

      Marketing and engagement: why it works<\/h2>\n

      HopOnMobility's approach exploits effective marketing levers: curiosity, emotion and a sense of autonomy. Geolocalised, multisensory and authentic experiences activate multiple brain areas, increasing the propensity to spend.<\/span><\/p>\n

      Concrete benefits for hirers and facilities<\/b><\/h3>\n

      For accommodation facilities:<\/strong><\/p>\n

        \n
      • Increase in average length of stay.<\/span><\/li>\n
      • Increase in per capita expenditure.<\/span><\/li>\n
      • Positive reviews related to the experience.<\/span><\/li>\n
      • Diversification of revenues with local routes and partnerships.<\/span><\/li>\n<\/ul>\n

        For renters:<\/strong><\/p>\n

          \n
        • Cutting costs thanks to <\/span>automated rental<\/b>.<\/span><\/li>\n
        • Increase in average vehicle use.<\/span><\/li>\n
        • New revenues through the sale of integrated experiences with the territory.<\/span><\/li>\n<\/ul>\n

          A new culture of hospitality<\/h2>\n

          HopOnMobility is much more than a platform: it is a vision of sustainable, digital and territorial travel. In a world where authenticity and responsibility are increasingly in demand, it offers hirers and facilities the opportunity to become protagonists of experiential tourism.<\/span><\/p>\n

          HopOnMobilty offers a complete and integrated ecosystem<\/strong>\u00a0which includes a\u00a0management platform<\/strong>\u00a0for desktop and mobile, aapps for end users<\/strong>\u00a0capable of showing customised points of interest, routes and maps, based on preferences, thanks to artificial intelligence. We guarantee the\u00a0compatibility with IoT devices and third-party hardware.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

          Negli ultimi anni, il turismo ha subito una trasformazione profonda: il viaggio non \u00e8 pi\u00f9 solo uno spostamento, ma una vera e propria esperienza. I viaggiatori contemporanei cercano autenticit\u00e0, contatto con la natura e storie da vivere e raccontare. In questo scenario, l\u2019esperienzialit\u00e0 diventa il cuore dell\u2019offerta turistica e un asset strategico per attrarre, coinvolgere […]<\/p>\n","protected":false},"author":4,"featured_media":1923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micromobilita"],"yoast_head":"\nLa scoperta del territorio e la monetizzazione dell'experience - Hop On Mobility<\/title>\n<meta name=\"description\" content=\"Hop On Mobility digitalizza l\u2019offerta turistica locale, integrando storytelling, geolocalizzazione e scoperta del territorio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoponmobility.com\/en\/la-scoperta-del-territorio-e-la-monetizzazione-dellexperience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La scoperta del territorio e la monetizzazione dell'experience - 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